If you're interested in buying links from web
directories so that your sites will rank with the search engines, there
are a number of factors you will want to take into consideration. First,
there are a large number of directories available on the web. While
some of them are high in quality, many of them are not. As an online
business person, you must maximize your available resources, and this
means you can't afford to waste even small amounts of money on a
directory that does not give you a good return on your investment.
Before you spend money on a directory link, you must first run that
directory through the proverbial "acid test."
The first thing you will need to find out is who links to the
directory. Does the directory have a single link that companies from a
bunch of medicine sites? If the answer to this question is less, this is
a sign that you will want to avoid paying for their service. The search
engines place a high emphasis on the quality of your inbound links, and
you cannot afford to waste money on directories like this. Never buy a
link from a directory until you've analyzed their inbound links to make
sure they are high in quality. After looking at who links to the
directory, you will want to next look at who the directory links to.
It is possible for a scam link directory to buy hundreds of outbound
links to make it look like the site is high in quality. Search engines
place a great importance on the quality of outbound links, so it is
important for you to analyze the outbound links of the directory. If
these links are low in quality, this should tell you whether or not you
should pay for a link in their directory. It is also important for you
to make sure the category pages have been crawled by the search engine
spiders. Many low quality directories will only have their homepages
crawled, and this is something you will want to avoid at all costs.
Another factor you will want to look at is how often the directory
is crawled. If a site is crawled on a regular basis, this is a sign that
the search engines trust it. If it is not crawled frequently, this
means the SEs don't trust it, and you shouldn't either. It is also
important for you to determine whether or not the directory is valuable
to human visitors. It is not enough for a site to be useful for the
search engines. It must also cater to the needs of those who visit it.
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